Our investors

Investor information


About Actual Experience

Providing analytics & insight to make the digital world work properly

Actual Experience's goal is to significantly improve the performance of the digital world.

The Company enables its customers to optimise their digital ecosystems to increase productivity and enhance brand experiences through Human Experience Management.

Developed from 10 years of academic research and using patented technology, the Company's Human Experience Management Services analyse the human experience of digital services

For more on our market and strategy please see our latest Annual Report

View annual report

AIM Rule 26

Actual Experience plc is a company incorporated and registered in England and Wales, registered number 06838738. The Company’s headquarters are in the UK, with a regional sales offices in the US.

This section of the website provides access to all of the information and documentation required of us under Rule 26 of the AIM Rules. The information provided here was last updated on 08 September 2021.

“The Directors recognise the importance of sound corporate governance and remain committed to delivering the long-term success of the Group through an effective framework of leadership, management and controls”

Share Price

Significant Shareholders

(as at 08 September 2021)
Share Symbol: ACT
Currency: GBP
Number of shares in issue: 57,208,721





Percentage of AIM Securities not in public hands: 41.36%
Security Restrictions: No restrictions on transfer of securities


Name of shareholders
Number of Shares
% voting rights
M&G
7,921,115
13.85%
IP Group
6,848,477
11.97%
Lombard Odier
6,729,724
11.77%
Michael Edge
3,195,000
5.59%
Chelverton Asset Management
2,750,000
4.81%
Queen Mary University of London
2,110,000
3.69%
Dave Page
1,934,874
3.38%
Cannacord Genuity Group Inc
1,900,000
3.32%
Professor Jonathan Pitts
1,879,750
3.29%
Allianz
1,815,705
3.17%