People analytics for the hybrid working era

Actionable, always-on analytics and consulting to create a level playing field and promote wellbeing in the workplace

Employee Experience 2021

We're delighted to be featured in Raconteur's Employee Experience Report 2021, distributed in The Times.

Read the report

We provide new data for HR and IT leaders to build a hybrid workplace that works for everyone, everywhere, all the time

The future of work is here, and hybrid working models are set to stay. Though hybrid has many advantages, it can negatively impact your employees.  An increase in reliance on digital tools, varying household income, regional or national technical infrastructure all play a part in this. Knowing the impact these factors have on digital equality, wellbeing and efficiency will determine the success of your future workplace strategy. This is where our data helps.

Our data shows that, on average, 10% of an organisation’s workforce need to work an extra 6 days per year to do the same work as their colleagues. And, 3.2 days per year of lost time could be given back to all employees if they had a positive experience.

Our unique analytics help businesses quickly identify which employees need support and how best to help, and quantify improvements in diversity and inclusion and Environmental Social and Governance (ESG) responsibilities.

All insights are generated with no need for employee surveys.

People analytics for hybrid working

With zero employee interaction required, establish a highly actionable, scientific and quantified dataset to make the future of work a success.

More info
Analytics FOR IT

Operational analytics

Take an experienced based approach to your service level agreements with our XSLAs and experience performance initiatives (XPIs)

Are you hybrid ready?

Our research has revealed that over two thirds of business leaders are concerned about digital inequality in the future hybrid working model. And less than one in five believe they're effective in understanding the needs of their employees.

Read our full, free and ungated report for our essential insights and recommendations.

Why Human Experience

We make the digital world work properly through the lens of experience


Our Science

Human experience is a fundamentally unique capability of our analytics. Learn about the complexity behind our services

Learn more

Our responsibilities

Improving the human experience in the real world, as well as the digital one.

Case studies

Some of our happy customers

Osborne Clarke: Adapting to change with clarity and focus

Actual Experience Business Impact Assessment for Osborne Clarke. Helping to identify remote working employees in need of additional technology support.

Removing digital inequalities from the remote workforce

How Digital Business Analytics identified and removed digital inequalities from the remote workforce


Finding the cause of poor human experience where no-one thought to look

International Organisation for Cultural Relations

International organisation for cultural relations Case Study

Remote Working Human Experience Audit

Preliminary results of a remote working human experience audit. Conducted on a UK national organisation responsible for food standards.


What our customers are saying


"The Business Impact Assessment was really useful in helping me understand the parts of the business we need to continue to support to improve their digital experience. This is obviously of increased importance to us as a consequence of Covid and also supports our continued focus and commitment to wellbeing in this hybrid working environment."

Ray Berg
Managing Partner - Osborne Clarke

"The most important thing for us, and what made Actual Experience extremely valuable, was being able to pinpoint the Human Experience issue in the digital eco-system, and say that's where your problem is - now go away and fix it."

Michael Bennett
Chief Operating Officer, Charles Stanley

"Actual let us be sure that, whenever an office or market went live, we knew the experience we would be getting and there was no risk to operation or brand."

Malcolm Simms
CTO Condé Nast International

"I am not guessing. I know where to focus resources to get things right first time. That’s invaluable."

Adam Gibson
CIO at Odgers Berndtson