Analyse the
Human Experience

Lead your business into the new ways of working with a highly actionable dataset


We're here to make the digital world work properly for everyone, everywhere, all of the time

Based on ten years of patented academic research, our human experience analysis continuously analyses the impact your digital workplace has on employee wellbeing, equality and experience.

We provide powerful new insights for HR and business leaders into your digital workplace's impact on your employees and business efficiency.

Analytics for HR

Digital business analytics

With zero employee interaction, establish a highly actionable, scientific and quantified dataset for HR leaders responsible for delivering the business objectives for New Ways of Working.

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Analytics FOR IT

Operational analytics

Take an experienced based approach to your service level agreements with our XSLAs and experience performance initiatives (XPIs)

Actual experience

Workplace of the future

Our Human Experience Management Service has been cited in a leading white paper produced by Verizon and Boston Consulting Group entitled "Return to Business as Unusual: Workplace of the Future"

Why Human Experience

We make the digital world work properly through the lens of experience


Our Science

Human experience is a fundamentally unique capability of our analytics. Learn about the complexity behind our services

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Our responsibilities

Improving the human experience in the real world, as well as the digital one.

Case studies

Some of our happy customers

Osborne Clarke: Adapting to change with clarity and focus

Actual Experience Business Impact Assessment for Osborne Clarke. Helping to identify remote working employees in need of additional technology support.

Removing digital inequalities from the remote workforce

How Digital Business Analytics identified and removed digital inequalities from the remote workforce


Finding the cause of poor human experience where no-one thought to look

International Organisation for Cultural Relations

International organisation for cultural relations Case Study

Remote Working Human Experience Audit

Preliminary results of a remote working human experience audit. Conducted on a UK national organisation responsible for food standards.


What our customers are saying


"The Business Impact Assessment was really useful in helping me understand the parts of the business we need to continue to support to improve their digital experience. This is obviously of increased importance to us as a consequence of Covid and also supports our continued focus and commitment to wellbeing in this hybrid working environment."

Ray Berg
Managing Partner - Osborne Clarke

"The most important thing for us, and what made Actual Experience extremely valuable, was being able to pinpoint the Human Experience issue in the digital eco-system, and say that's where your problem is - now go away and fix it."

Michael Bennett
Chief Operating Officer, Charles Stanley

"Actual let us be sure that, whenever an office or market went live, we knew the experience we would be getting and there was no risk to operation or brand."

Malcolm Simms
CTO Condé Nast International

"I am not guessing. I know where to focus resources to get things right first time. That’s invaluable."

Adam Gibson
CIO at Odgers Berndtson